Presently, the business
environment and processes are more and more depending upon easier, faster and
more accurate techniques which mainly use Computer software and hardware. They
have not only reduced the work man-hours of any production or services but also
have resulted in lesser human errors. Right from product research, design,
process, finishing, quality control and checking, storing and supplying
everything can be managed and control by means of easily available computer
software and hardware. All above mentioned business processes have major contributions
of computing techniques and Information or data transfer technologies.
Only Business Process which was
little behind in using the techniques was business development. Business
development process is mainly associated with increasing the number of clients,
number of sales to them in terms of quantities and revenues. It all depends
upon prospective client whether to buy or not, one’s services or products.
Business development executives have to convince a prospective client to buy or
subscribe to one or more number of services or products of one’s company. This
convincing mainly depends upon the trust development process followed by the
business executive. In the trust
development process one has to furnish proofs of various capacities of the
company in all dimensions, quality control measures undertaken during period of
production and after sales services. This proofs are generally in the form of
various certifications of standards followed, existing client testimonials, in
person visit of purchase managers of clients to the production facilities, etc.
All above mentioned forms of
trust development process are bit more costly and require much more time, like,
to get a good testimonial can be available only when there is any satisfied
client with the company.
Here I suggest, again a technology driven,
process to enhance your efforts of trust development process at a lesser cost
and time spending, and that is Live Web Casting of your production process or
services.
Advantages of Live Web Casting:
1. No
need to convince the prospective client to have an in person visit to your
production or service facility. This reduces the hospitality expenditure, need
of dedicated team to handle guest during their visits, etc.
2. Easy
to install and run, rather than waiting and handling for auditing staff of
National or International Standard organizations.
3. Client
can easily get an over view of companies capacities in terms of quantity and
quality.
4. Can
be run through 2G mobile Connections, which is again a cost effective video
streaming technology.
5. Reduces
work man hours of Business Development Team which is again savings for the
company.
6. Liveweb casting can be used by owner or senior management of the company as a
supervision tool whenever they are away from the facility.
7. Very
useful tool for new startup companies which don’t many have existing clients as
a referrer or testimonial provider, etc.
To run a live web casting one needs some
preinstalled cameras within the facilities which are now available at
dirt-cheap rates, and a good internet connection with least downtime. Live Web
Casting needs live video streamingsoftware and can be attached with existing Mobile surveillance system of the company. 
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